Grand Rapids, Michigan

CRM Digital Content Specialist

  • unknown
  • Posted: Feb 3, 2026
  • Job Type: Contract, Contract-W2, Corp-To-Corp
APPLY

Description:

We are looking for CRM Digital content specialist for our client in Grand Rapids, Michigan. This is a 6-month contract with the possibility of extension. ***This is ON-SITE Role*** As a Digital Content Specialist, you will support the strategy, development, deployment, and analysis of company’s CRM campaigns. These communications are sent to our customers. It is your job to ensure this happens successfully and in a timely fashion.

Responsibilities:

• Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
• Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
• Submitting use cases and other supporting artifacts for review and approval.
• Scheduling creative downloads and updating content briefs.
• Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
• Conducting in-depth QA of emails in each language, for all markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
• Providing insight and explanation to stakeholders on CRM platform capabilities.
• Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
• Sending final CRM creative to internal stakeholders for reference.
• On-call support for end-of-month email communications to the field.
• On-call support 24/7 to coordinate urgent communications per established protocols
• Backup for the email coordinator.

Education and Experience:

  • AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field.
    • Minimum 2 years’ experience in Communications or a related field
    • Basic knowledge of CRM.
    • Ability to resolve routine problems.
    • Ability to perform tasks and support projects under close supervision.

    Skills to be successful in the role:
    • You should be someone who’s passionate about marketing and providing a first-class user experience that can engage our customers , drive revenue, and build brand loyalty.
    • You must possess a strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
    • Ability to collaborate with internal partners and external vendors to complete projects.
    • Communicate effectively with colleagues, and internal and external clients.
    • Experience with organizing, prioritizing, and managing competing demands and fluctuating workloads.
    • Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
    • Problem-solving and follow-through skills.
    • Significant organizational and prioritization skills, and ability to work independently and as a team member.
    • Professional level interpersonal and administration skills.
    • Ability to work onsite.
    • This role is “Not” eligible for sponsorship.

Company Summary:

Initech Global is a leader in the staffing industry, providing consulting, recruiting, and staffing solutions in the field of information technology. Since 2001, Initech Global has been helping companies around the world accomplish their most critical business objectives through our disciplined client service approach, and our unique talent management model. Both client and talent retention continue to surpass 90% since the company’s inception fifteen years ago, and we’ve been recognized by Inc. 5000ä as one of the fastest-growing private companies in the US for the last two years. Our clients and employees are the key to our success, and people are at the heart of everything we do. We are Initech Global, and we are Powered By Peopleä.

Required Skills:

CRM, Digital content Specialist, Organizational skills, marketing and communications
APPLY